Last year, they cancelled their upfront, saving ~ as much as Viacom did in cancelling their holiday party. This year, they're cancelling TEN PM. This is definitely insane... and possibly brilliant.
If you don't obsessively follow network television gossip like certain people, I'm referring to NBC's decision to put Leno on five nights a week at 10pm. This is a big deal. Here I thought they were just going to do an
ER spinoff or or another
Bachelor knockoff (
Momma's Boys? Seriously?), and instead Jeff Zucker unleashes the oozy charm of… Jeff Immelt… on his disenchanted Golden Boy of Eleven Thirty and presto change-o: we've changed the game.
People are saying this is a terrible move; that Leno isn't a good lead-in for local news at 11 and that it steals Conan's thunder for
Tonight at 11:35 and completely undermines Fallon at 12:30, and, more importantly, that he can't compete against the procedural powerhouses of CBS.
I'll concede the first two points, but with caveats: major national networks
really don't plan their schedules around providing a base audience for their local affiliate news stations, and Jeff Zucker is banging his head against the 52nd floor elevator door for promising a $40 million penalty clause to Conan if NBC backed out of the
Tonight transition. I love Conan, but it would have been worth losing him to keep Jay. Jay is broad. Conan is not. Basic math. And don't even get me started on Fallon, the (in Nancy Franklin's words) comic nonentity who somehow got The Roots as his house band.*
Leno's likely audience has trouble staying up until 11:30, and even if he can't pull huge numbers against
CSI, guess what: neither can anything else NBC's been putting on the schedule. So the depressing part of this is that NBC has kind of given up. No: it's straight-up given up. But I think it's the right move. And it will save the network about $13 million a
week in production costs.
SAG's going to love this.
*I don't believe this, but I'm afraid it's likely true.